tag:blogger.com,1999:blog-25054762722375425832024-03-27T01:11:52.316-07:00Search Engine Optimization(SEO) News, Updates, TechniquesGet latest updates, techniques, news, tips, optimization ideas and resources about the Search Engine Optimization and Social Media Optimization.Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-2505476272237542583.post-76646278968448222302018-07-25T08:34:00.001-07:002018-07-25T08:34:48.470-07:00Google AdWords Has Become Google Ads Now<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="cc">
<span style="font-family: inherit;">It's a big change of this year from the desk of Google. After 18 glorious years of Google Adwords in the existence finally on 24 July 2018 this became Google Ads.
The new Google Ads brand represents the full range of campaign types
available today, including Search, Display and Video. </span><br />
<div class="align-center" style="text-align: center;">
<span style="font-family: inherit;"><img alt="" src="https://storage.googleapis.com/support-kms-prod/2xEzW6SOUYKuD5W9N4XxBUvtXu9RhJKsdMJ6" width="300" /></span></div>
<h2>
<span style="font-family: inherit;">What changed</span></h2>
<span style="font-family: inherit;">On 24 July 2018, the new Google Ads brand – including the new name
and logo – was updated in the product interface, Help Centre, billing
documents and more. The URL that you use to access your
account changed from <b>adwords.google.com</b> to <b>ads.google.com</b>, and the
Help Centre changed from <b>support.google.com/adwords</b> to
<b>support.google.com/google-ads</b>.</span><br />
<br />
<span style="font-family: inherit;">Changes to the Google Ads branding won't impact your campaign performance, navigation or reporting.</span><br />
<br />
<span style="font-family: inherit;">To learn more about this change, including changes to the DoubleClick
Digital Marketing and Google Analytics 360 Suite brands, read about the
<a href="https://adwords.googleblog.com/2018/06/new-brands-and-solutions.html" target="_blank">new brands for our advertising products</a> on the Google blog.</span><br />
<div style="text-align: center;">
<span style="font-family: inherit;"><img alt="Google Marketing Platform" class="aligncenter size-large wp-image-1663758" height="273" src="https://techcrunch.com/wp-content/uploads/2018/06/GMP-Logo-Animation-reverse.gif?w=680" width="640" /> </span></div>
<br />
<span style="font-family: inherit;">Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers.
Under that umbrella, Google is also announcing a new product called
Display & Video 360, which combines features from DoubleClick Bid
Manager, Campaign Manager, Studio and Audience Center.</span><br />
<br />
<br />
<span style="font-family: inherit;">Apart from that Google also brings
together DoubleClick for Publishers and DoubleClick Ad Exchange in a
complete and unified programmatic platform under a new name–<a href="https://admanager.google.com/home" target="_blank">Google Ad Manager</a>. </span><br />
<br />
<div style="text-align: center;">
<span style="font-family: inherit;"><img alt="Google Ad Manager - Logo" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/_DFPAdXAdMan-2e.gif" /> </span></div>
<span style="font-family: inherit;">With this evolution, Google is excited to do even more for their
partners—earning them more money, more efficiently, wherever people are
watching videos, playing games or engaging with content, and however
advertisers are looking to work with them. For more detail visit - <a href="https://www.blog.google/technology/ads/new-advertising-brands/" target="_blank">here</a> </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">So, lets explore and work with new brands. Thanks</span><br />
<br /><br />
</div>
</div>
Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com1tag:blogger.com,1999:blog-2505476272237542583.post-42703910430397978272014-03-26T06:43:00.000-07:002014-03-28T02:11:51.509-07:00How to Get Ethical Traffic to Your Website?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZl_77Mzue1VBrz5kqepoi0aEPmJuKOeXcnZ_cpScWy7oGVkTCzF2GurJdjgvDD32Fh9Q84ueXwTU0BGlQvdoFegeUXPPJeiRe0dcwWXMFm7oggBC3No845F_xW0YVg8dGWKgtLQ7aYC4/s1600/images.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZl_77Mzue1VBrz5kqepoi0aEPmJuKOeXcnZ_cpScWy7oGVkTCzF2GurJdjgvDD32Fh9Q84ueXwTU0BGlQvdoFegeUXPPJeiRe0dcwWXMFm7oggBC3No845F_xW0YVg8dGWKgtLQ7aYC4/s1600/images.jpg" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Getting ethical traffic for the website has always been a
challenging task for webmasters in the world of internet marketing. Also, there is
no rocket science to get this in just few days. However, it needs proper
strategy and action plan to work. Meanwhile, you should spend appropriate time
to analyze your target audience first. If you have done it means half of your
marathon is complete now. So, I’m listing here few important points for getting
traffic and hope this will help you to win the battle.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Optimize Your Website Properly</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">: Most of the webmasters just optimize
few important pages of the site. As we know website optimization is the most
important factor and it plays very significant role for search engines and also
to grab the attention of the visitor. So, optimize more pages as much as you
can. Always remember a well organized and optimized website will always attract
more audience. You should optimize your website for audiences not only for the
search engines. That means each and every section of your website like navigation;
theme, header, footer & the body part should be clear, informative &
easily accessible.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Content Will Always Be King: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">We all know content play a vital role for
a website to get good amount of visitors and links.<b> </b>When you put the
reasonable effort in creating and promoting great pieces of content, you will
be able to grab the attention of audience everywhere. So, write & share the
original content through blogs, articles, feeds, press releases & more
places as much as you can. Create your own blog if possible and do regular post
as this is the best way to promote your service or brand.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-V921nDs6RQm2EwYAKj9shyphenhyphenlpynxX5XF2HVosxGJ-bxFSdO3z2BrnnwE1ltcjVLcSZHBVEQuzbL1rZiJlyZRuqVugnq2L1V6huMQj28BoPjLWAXHS62a6-7KYp_jDCIO_-msG6XzCS8g/s1600/social-sharing-pile-00001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-V921nDs6RQm2EwYAKj9shyphenhyphenlpynxX5XF2HVosxGJ-bxFSdO3z2BrnnwE1ltcjVLcSZHBVEQuzbL1rZiJlyZRuqVugnq2L1V6huMQj28BoPjLWAXHS62a6-7KYp_jDCIO_-msG6XzCS8g/s1600/social-sharing-pile-00001.jpg" height="248" width="320" /></a></div>
<o:p></o:p><br />
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Social Share & Engagement</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">: You should add social sharing buttons
on your website. This will help you to engage more people to your site. They
will reach to your social profiles and probably the can follow you. Also there
are chances to ask you a question in social profiles like facebook & twitter.
So, whenever you get chance to interact try to provide valuable information as
much as you can. This will surely improve your brand value and doing so will
earn both for you website traffic and a customer for future.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Share Your
Presentations</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">: People love
to get information through PPT & slides so it is always beneficial for the
webmasters. You can create & share unique presentation for your services,
products and any other related information of your website to attract more
visitors. Websites like Slideshare, Scribd can help you to increase both brand
reputation and website’s traffic.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Share
Infographics</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">: Visual information
of anything can grab more attention than any textual one. It is very common
phenomena that people love to see & read the information present on
infographs. So, create and share unique infographs whenever possible, this will
be always beneficial to attract more visitors to your site. There are lots of
Free/Paid infographics tools available and you can find easily through Google. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPwpbWRsJkIpzS38Kh-R0sb28Gbv-0d2CaxEBw0gPI2WkquEHMT91uXusk9qgPHzjDdn_GGacxfJV2qG0uMp-S_vt9KlzBuWDZdwFuzvlt1UUri7VM0qXR9FGsyz1DvM6KyYgjmJMHmLk/s1600/youtube-it-works.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPwpbWRsJkIpzS38Kh-R0sb28Gbv-0d2CaxEBw0gPI2WkquEHMT91uXusk9qgPHzjDdn_GGacxfJV2qG0uMp-S_vt9KlzBuWDZdwFuzvlt1UUri7VM0qXR9FGsyz1DvM6KyYgjmJMHmLk/s1600/youtube-it-works.jpg" /></a><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Create &
Promote Your Videos:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"> Video
marketing has become most effective way to attract visitors now a day. You can
create promotional videos and share it through various video promotion sites.
However, YouTube is one of the best video sharing sites and you can use it for
your brand awareness and valuable traffic. Create an appealing channel and
promote your videos here. You can also run a paid campaign on YouTube.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Write Guest
Posts: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";">Guest post can
bring lots of ethical traffic to your website.<b> </b>Ask other websites in
your industry if you can write guest posts for their blogs. This is good way to
build your authority and brand value in the World Wide Web.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: GU; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">These are the last but not the least and by following
these points you can get good amount of traffic to your website. Also do not
engage with any unethical techniques as that may be very harmful for your
website and Google can penalize them also. Thanks for your valuable time. Your
suggestions are always welcome. Please share your feedback through comment.
Cheers!!</span></div>
Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com4tag:blogger.com,1999:blog-2505476272237542583.post-31861397728962395132014-02-04T02:35:00.000-08:002014-02-04T02:37:25.855-08:00Twitter Launched New Interface with Slight Changes<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="text-align: justify;">Changes are the part of life and of
course it is applicable to the whole industry too. With the rapid growth of
technology and the necessity of people it has become important to update their
services. You may lose your valuable customer if you will not update with the time
and requirement of the people. You may lose the trust of the people. So,
changes are always welcome.</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZD8QWqN7HLuHB2yHws2Tp7Xm0CbezOWmLJD-OWuhupWkYI8c-pj0IppHn0RHS8gCoDOHyc8EADd2hrGeJMekejVZS7ASIVLE266AKFu5NUBubtLYelb2u6QxK3LEoFnaaRaNIJ8jBQSU/s1600/FireShot+Screen+Capture+%23036+-+'Twitter'+-+twitter_com.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZD8QWqN7HLuHB2yHws2Tp7Xm0CbezOWmLJD-OWuhupWkYI8c-pj0IppHn0RHS8gCoDOHyc8EADd2hrGeJMekejVZS7ASIVLE266AKFu5NUBubtLYelb2u6QxK3LEoFnaaRaNIJ8jBQSU/s1600/FireShot+Screen+Capture+%23036+-+'Twitter'+-+twitter_com.jpg" height="225" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>New Interface Look</i></b></td></tr>
</tbody></table>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Recently, twitter one of the most
popular micro blogging site, has launched its new interface with some creative
changes for the web version. As you must have noticed, the new interface of web
version, it has now more “whitened” look. The white boxes appear more joined,
giving more space for texts. </div>
<div class="MsoNormal" style="text-align: justify;">
The update also has a more
prominent home bar for logged-in users. The bar allows you to tap on Home or
different options to use and access it for various purposes. It follows the order
starting from home, connect, discover & me in the left side of bar whereas 4
options in the right side of the bar. Here “Connect” shows who has mentioned,
while “Discover” displays Twitter's trending tags.</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9W8kbpma8ryfa2VB8qK4omJ-ZqhtW1ThifrBvoWAcpL8bS0blNW8q3fZRW4OIIDeIVHQRJ3AKKcOj1BBH4ESSniwSJGOdMmvrTiaIBOIr0GUiZubvqGWQDz2FsOm6zSE8X_4ZQcO2Ly8/s1600/FireShot+Screen+Capture+%23037+-+'(82)+Twitter'+-+twitter_com.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9W8kbpma8ryfa2VB8qK4omJ-ZqhtW1ThifrBvoWAcpL8bS0blNW8q3fZRW4OIIDeIVHQRJ3AKKcOj1BBH4ESSniwSJGOdMmvrTiaIBOIr0GUiZubvqGWQDz2FsOm6zSE8X_4ZQcO2Ly8/s1600/FireShot+Screen+Capture+%23037+-+'(82)+Twitter'+-+twitter_com.jpg" height="170" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>New Tweet Box</i></b></td></tr>
</tbody></table>
Moreover, twitter has positioned
its logo in the center of the page. The right side of the top bar features
search box, Direct Messages button and Settings button. At the right most, you
have the Compose button. When you will click on compose button a new tweet box
appears with the background & having related features. </div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Earlier, designing background for
twitter profile was not so easy. Designers used to face lots of trouble while
customizing the design. Probably new features will help designers too to
customize the theme more effectively. So, let’s explore & welcome the new interface
of twitter with lovely twits. I will be waiting for your valuable feedback friends.
So, please do not hesitate to share your thoughts. Good Luck..!!</div>
</div>
Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com1tag:blogger.com,1999:blog-2505476272237542583.post-64288439359482341552013-11-25T03:17:00.003-08:002013-11-27T07:40:32.493-08:00Google Started Showing “Yellow Ad icon” in Search Result<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: justify;">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri;">From last 3-4 years Google has been updating their algorithm regularly.
Although, sometimes it might be painful for webmaster but on the contrary
required too. As competition increases day by day the World Wide Web is
becoming more crowded so, it is required to do changes so that user can get
actual and authentic information through search engines.<o:p></o:p></span></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMEyJ2gAIQChzKNv76pv69bhvXLUKDMjMmk41oGX_f2Gp-yuEMOY8KhRU8ZU9aOhJROEim1LjIFQkbDXPiwas78JXuMJig0pEtmtTjXfNhqBDRtgL2TRh_fIObkhD5wnHWQZgKaj4M61U/s1600/adicon2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMEyJ2gAIQChzKNv76pv69bhvXLUKDMjMmk41oGX_f2Gp-yuEMOY8KhRU8ZU9aOhJROEim1LjIFQkbDXPiwas78JXuMJig0pEtmtTjXfNhqBDRtgL2TRh_fIObkhD5wnHWQZgKaj4M61U/s400/adicon2.jpg" width="400" /></a><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri;"> </span></span><br />
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri;">Actually now search engines are working on the ideology of general
user and continuously trying to offer the best search result to them. We have
seen lots of changes in the interface of search result also. From the 1<sup><span style="font-size: x-small;">st</span></sup>
week of Nov 2013 I observed a change in “Ad” icon for inorganic results.</span></span><br />
<br />
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri;">Yes, Google is now showing “Yellow Ad icon” adjacent to every
inorganic listing on the page in spite of using just color as they were used to
do earlier. I personally welcome this change and this will certainly help users
as well as web marketers to identify the result quickly. Good work Google..!!<o:p></o:p></span></span></div>
<div style="text-align: justify;">
</div>
</div>
Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com3tag:blogger.com,1999:blog-2505476272237542583.post-91033166535405230942013-02-22T22:11:00.000-08:002013-02-22T22:11:54.802-08:00Google Algorithm Change History - Part 2<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="update">
<h2>
Panda #24 — January 22, 2013</h2>
<div class="description">
Google announced its first
official update of 2013, claiming 1.2% of queries affected. This did
not seem related to talk of an update around 1/17-18 (which Google did
not confirm).<br />
<a href="http://www.seroundtable.com/google-panda-24-16255.html">Google Announces 24th Panda Refresh; Not Related To January 17th</a> (SER)<br />
<a href="http://searchengineland.com/google-panda-update-version-24-1-2-of-search-queries-impacted-146149">Google Panda Update Version #24; 1.2% Of Search Queries Impacted</a> (SEL)</div>
</div>
<h1>
</h1>
<div class="update">
<h2>
Panda #23 — December 21, 2012</h2>
<div class="description">
Right before the Christmas
holiday, Google rolled out another Panda update. They officially called
it a "refresh", impacting 1.3% of English queries. This was a slightly
higher impact than Pandas #21 and #22.<br />
<a href="http://www.seroundtable.com/google-update-maybe-16121.html">Confirmed: A Panda Refresh, Version #23</a> (SER)</div>
</div>
<div class="update">
<h2>
Knowledge Graph Expansion — December 4, 2012</h2>
<div class="description">
Google added Knowledge
Graph functionality to non-English queries, including Spanish, French,
German, Portuguese, Japanese, Russian, and Italian. This update was
"more than just translation" and added enhanced KG capabilities.<br />
<a href="http://insidesearch.blogspot.com/2012/12/get-smarter-answers-from-knowledge_4.html">Get smarter answers from the Knowledge Graph from Português to Japanese to Russian</a> (Google)<br />
<a href="http://techcrunch.com/2012/12/04/googles-knowledge-graph-expands-to-more-languages-including-italian-japanese-and-russian/">Google’s Knowledge Graph Expands To More Languages, Including Italian, French, Japanese And Russian</a> (TechCrunch)</div>
</div>
<div class="update">
<h2>
Panda #22 — November 21, 2012</h2>
<div class="description">
After some mixed signals,
Google confirmed the 22nd Panda update, which appears to have been
data-only. This came on the heels of a larger, but unnamed update around
November 19th.<br />
<a href="http://www.seroundtable.com/google-panda-22-confirmed-16017.html">Official Google Panda #22 Update: November 21</a> (SER)<br />
<a href="http://searchengineland.com/confirmed-google-panda-refresh-22-happened-on-november-21st-141098">Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted</a> (SEL)</div>
</div>
<div class="update">
<h2>
Panda #21 — November 5, 2012</h2>
<div class="description">
Google rolled out their
21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was
reported to be smaller, officially impacting 1.1% of English queries.<br />
<a href="http://searchengineland.com/google-releases-panda-update-21-138902">Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English</a> (SEL)<br />
<a href="http://www.seroundtable.com/google-panda-21-15918.html">Official: Google Panda Refresh On November 5th (Version 21)</a> (SER)</div>
</div>
<div class="update">
<h2>
Page Layout #2 — October 9, 2012</h2>
<div class="description">
Google announced an update
to its original page layout algorithm change back in January, which
targeted pages with too many ads above the fold. It's unclear whether
this was an algorithm change or a Panda-style data refresh.<br />
<a href="http://searchengineland.com/google-page-layout-algorithm-update-135847">It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm</a> (SEL)<br />
<a href="http://www.seroundtable.com/google-page-layout-update-15815.html">Google Page Layout Algorithm Officially Updated</a> (SER)</div>
</div>
<div class="update">
<h2>
Penguin #3 — October 5, 2012</h2>
<div class="description">
After suggesting the next
Penguin update would be major, Google released a minor Penguin data
update, impacting "0.3% of queries". Penguin update numbering was
rebooted, similar to Panda - this was the 3rd Penguin release.<br />
<a href="http://searchengineland.com/google-penguin-update-3-135527">Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries</a> (SEL)<br />
<a href="http://www.seroundtable.com/google-penguin-3-15802.html">Google Released 3rd Penguin Update: Not Jarring Or Jolting</a> (SER)</div>
</div>
<div class="update">
<h2>
August/September 65-Pack — October 4, 2012</h2>
<div class="description">
Google published their
monthly (bi-monthly?) list of search highlights. The 65 updates for
August and September included 7-result SERPs, Knowledge Graph expansion,
updates to how "page quality" is calculated, and changes to how local
results are determined.<br />
<a href="http://insidesearch.blogspot.com/2012/10/search-quality-highlights-65-changes.html">Search quality highlights: 65 changes for August and September</a> (Google)</div>
</div>
<div class="update">
<h2>
Exact-Match Domain (EMD) Update — September 27, 2012</h2>
<div class="description">
Google announced a change
in the way it was handling exact-match domains (EMDs). This led to
large-scale devaluation, reducing the presence of EMDs in the MozCast
data set by over 10%. Official word is that this change impacted 0.6% of
queries (by volume).<br />
<a href="http://www.seomoz.org/blog/googles-emd-algo-update-early-data">Google's EMD Algo Update - Early Data</a> (SEOmoz)<br />
<a href="http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-target-134889">The EMD Update: Google Issues “Weather Report” Of Crack Down On Low Quality Exact Match Domains</a> (SEL)</div>
</div>
<div class="update">
<h2>
Panda #20 — September 27, 2012</h2>
<div class="description">
Overlapping the EMD
update, a fairly major Panda update (algo + data) rolled out,
officially affecting 2.4% of queries. As the 3.X series was getting odd,
industry sources opted to start naming Panda updates in order (this was
the 20th).<br />
<a href="http://www.seroundtable.com/google-panda-20-15789.html">20th Google Panda Algorithm Update: Fairly Major</a> (SER)<br />
<a href="http://www.seroundtable.com/google-emd-panda-15792.html">How Do You Know If Google Panda Or EMD Hurt Your Site?</a> (SER)</div>
</div>
<div class="update">
<h2>
Panda 3.9.2 (#19) — September 18, 2012</h2>
<div class="description">
Google rolled out another
Panda refresh, which appears to have been data-only. Ranking flux was
moderate but not on par with a large-scale algorithm update.<br />
<a href="http://www.seroundtable.com/google-panda-392-15720.html">Google Rolls Out Panda 3.9.2 Refresh</a> (SER)<br />
<a href="http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607">Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)</a> (SEL) </div>
</div>
<div class="update">
<h2>
Panda 3.9.1 (#18) — August 20, 2012</h2>
<div class="description">
Google rolled out yet
another Panda data update, but the impact seemed to be fairly small.
Since the Panda 3.0 series ran out of numbers at 3.9, the new update was
dubbed 3.9.1.<br />
<a href="http://www.seroundtable.com/google-panda-391-15606.html">Confirmed: Google Panda 3.9.1 Update</a> (SER)<br />
<a href="http://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284">Google Panda Refresh On August 19th: Version 3.9.1</a> (SEL)</div>
</div>
<div class="update">
<h2>
7-Result SERPs — August 14, 2012</h2>
<div class="description">
Google made a significant
change to the Top 10, limiting it to 7 results for many queries. Our
research showed that this change rolled out over a couple of days,
finally impacting about 18% of the keywords we tracked.<br />
<a href="http://www.seomoz.org/blog/serp-crowding-shrinkage-its-not-your-imagination">SERP Crowding & Shrinkage: It's Not Your Imagination</a> (SEOmoz)<br />
<a href="http://searchengineland.com/7-new-10-google-showing-fewer-results-131006">7 Is The New 10? Google Showing Fewer Results & More From Same Domain</a> (SEL)</div>
</div>
<div class="update">
<h2>
DMCA Penalty — August 10, 2012</h2>
<div class="description">
Google announced that they
would start penalizing sites with repeat copyright violations, probably
via DMCA takedown requests. Timing was stated as "starting next week"
(8/13?).<br />
<a href="http://insidesearch.blogspot.com/2012/08/an-update-to-our-search-algorithms.html">An update to our search algorithms</a> (Google)<br />
<a href="http://searchengineland.com/dmca-requests-now-used-in-googles-ranking-algorithm-130118">The Emanuel Update: Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement</a> (SEL)</div>
</div>
<div class="update">
<h2>
June/July 86-Pack — August 10, 2012</h2>
<div class="description">
After a summer hiatus, the
June and July Search Quality Highlights were rolled out in one
mega-post. Major updates included Panda data and algorithm refreshes, an
improved rank-ordering function (?), a ranking boost for "trusted
sources", and changes to site clustering.<br />
<a href="http://insidesearch.blogspot.com/2012/08/search-quality-highlights-86-changes.html">Search quality highlights: 86 changes for June and July</a> (Google)<br />
<a href="http://searchengineland.com/googles-june-july-updates-130392">Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality</a> (SEL) </div>
</div>
<div class="update">
<h2>
Panda 3.9 (#17) — July 24, 2012</h2>
<div class="description">
A month after Panda 3.8,
Google rolled out a new Panda update. Rankings fluctuated for 5-6 days,
although no single day was high enough to stand out. Google claimed ~1%
of queries were impacted.<br />
<a href="http://www.seroundtable.com/google-panda-39-official-15480.html">Official: Google Panda 3.9 Refresh</a> (SER)</div>
</div>
<div class="update">
<h2>
Link Warnings — July 19, 2012</h2>
<div class="description">
In a repeat of
March/April, Google sent out a large number of unnatural link warnings
via Google Webmaster Tools. In a complete turn-around, they then
announced that these new warnings may not actually represent a serious
problem.<br />
<a href="http://searchengineland.com/insanity-google-sends-new-link-warnings-then-says-you-can-ignore-them-128297">Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them</a> (SEL)<br />
<a href="http://www.seroundtable.com/google-links-warnings-15461.html">Google Sends Out New Batch Of Unnatural Link Notifications</a> (SER)</div>
</div>
<div class="update">
<h2>
Panda 3.8 (#16) — June 25, 2012</h2>
<div class="description">
Google rolled out another
Panda data refresh, but this appeared to be data only (no algorithm
changes) and had a much smaller impact than Panda 3.7.<br />
<a href="http://searchengineland.com/official-google-panda-update-version-3-8-on-june-25th-125945">Official Google Panda Update Version 3.8 On June 25th</a> (SEL)<br />
<a href="http://www.seroundtable.com/google-panda-3-8-15350.html">Google Panda 3.8 Live: June 25th & Refresh Only</a> (SER)</div>
</div>
<div class="update">
<h2>
Panda 3.7 (#15) — June 8, 2012</h2>
<div class="description">
Google rolled out yet
another Panda data update, claiming that less than 1% of queries were
affect. Ranking fluctuation data suggested that the impact was
substantially higher than previous Panda updates (3.5, 3.6).<br />
<a href="http://www.seroundtable.com/google-panda-3-7-15281.html">Confirmed: Google Panda 3.7 Update</a> (SER)<br />
<a href="http://www.seomoz.org/blog/the-bigfoot-update-aka-dr-pete-goes-crazy">The Bigfoot Update (AKA Dr. Pete Goes Crazy)</a> (SEOmoz)</div>
</div>
<div class="update">
<h2>
May 39-Pack — June 7, 2012</h2>
<div class="description">
Google released their
monthly Search Highlights, with 39 updates in May. Major changes
included Penguin improvements, better link-scheme detection, changes to
title/snippet rewriting, and updates to Google News.<br />
<a href="http://insidesearch.blogspot.com/2012/06/search-quality-highlights-39-changes.html">Search quality highlights: 39 changes for May</a> (Google)<br />
<a href="http://searchengineland.com/googles-may-updates-inorganic-backlinks-page-titles-fresh-results-more-123951">Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More</a> (SEL)</div>
</div>
<div class="update">
<h2>
Penguin 1.1 (#2) — May 25, 2012</h2>
<div class="description">
Google rolled out its
first targeted data update after the "Penguin" algorithm update. This
confirmed that Penguin data was being processed outside of the main
search index, much like Panda data.<br />
<a href="http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518">Google Releases Penguin Update 1.1</a> (SEL)</div>
</div>
<div class="update">
<h2>
Knowledge Graph — May 16, 2012</h2>
<div class="description">
In a major step toward
semantic search, Google started rolling out "Knowledge Graph", a
SERP-integrated display providing supplemental object about certain
people, places, and things. Expect to see "knowledge panels" appear on
more and more SERPs over time. Also, Danny Sullivan's favorite Trek is
ST:Voyager?!<br />
<a href="http://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html">Introducing the Knowledge Graph: things, not strings</a> (Google)<br />
<a href="http://searchengineland.com/google-launches-knowledge-graph-121585">Google Launches Knowledge Graph To Provide Answers, Not Just Links</a> (SEL)</div>
</div>
<div class="update">
<h2>
April 52-Pack — May 4, 2012</h2>
<div class="description">
Google published details
of 52 updates in April, including changes that were tied to the
"Penguin" update. Other highlights included a 15% larger "base" index,
improved pagination handling, and a number of updates to sitelinks.<br />
<a href="http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html">Search quality highlights: 52 changes for April</a> (Google)<br />
<a href="http://searchengineland.com/googles-april-search-updates-120370">Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More</a> (SEL)</div>
</div>
<div class="update">
<h2>
Panda 3.6 (#14) — April 27, 2012</h2>
<div class="description">
Barely a week after Panda
3.5, Google rolled out yet another Panda data update. The implications
of this update were unclear, and it seemed that the impact was
relatively small.<br />
<a href="http://searchengineland.com/panda-update-3-6-on-april-27th-120227">Confirmed: Panda Update 3.6 Happened On April 27th</a> (SEL)</div>
</div>
</div>
Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com2tag:blogger.com,1999:blog-2505476272237542583.post-63836650605819103522012-05-04T11:56:00.000-07:002013-02-22T22:08:49.349-08:00Google Algorithm Change History at A Glance<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Penguin -
April 24, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">After
weeks of speculation about an "Over-optimization penalty", Google
finally rolled out the "Webspam Update", which was soon after dubbed
"Penguin." Penguin adjusted a number of spam factors, including
keyword stuffing, and impacted an estimated 3.1% of English queries.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Another step to reward high-quality sites</span>
(Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">The Penguin Update: Google’s Webspam Algorithm Gets Official
Name</span> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Google Penguin Update Recovery Tips & Advice</span>
(SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Panda 3.5
- April 19, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">In the
middle of a busy week for the algortihm, Google quietly rolled out a Panda data
update. A mix of changes made the impact difficult to measure, but this appears
to have been a fairly routine update with minimal impact.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Google Mocks Me For Missing Panda 3.5</span> (SER)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Parked
Domain Bug - April 16, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">After a
number of webmasters reported ranking shuffles, Google confirmed that a data
error had caused some domains to be mistakenly treated as parked domains (and
thereby devalued). This was not an intentional algorithm change.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Dropped In Rankings? Google’s Mistake Over Parked Domains
Might Be To Blame</span> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Updated: Google Update April 2012? Over SEO Penalty?</span>
(SER)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>March
50-Pack - April 3, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
posted another batch of update highlights, covering 50 changes in March. These
included confirmation of Panda 3.4, changes to anchor-text "scoring",
updates to image search, and changes to how queries with local intent are
interpreted.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"> </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Search quality highlights: 50 changes for March</span>
(Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Google’s March Updates: Anchor Text, Image Search,
Navigational Search & More</span> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Panda 3.4
- March 23, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
announced another Panda update, this time via Twitter as the update was rolling
out. Their public statements estimated that Panda 3.4 impacted about 1.6% of
search results.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Google Says Panda 3.4 Is ‘Rolling Out Now’</span> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Search
Quality Video - March 12, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">This
wasn't an algorithm update, but Google published a rare peek into a search
quality meeting. For anyone interested in the algorithm, the video provides a
lot of context to both Google's process and their priorities. It's also a
chance to see Amit Singhal in action.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Video! The search quality meeting, uncut</span> (Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Panda 3.3
- February 27, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
rolled out another post-"flux" Panda update, which appeared to be
relatively minor. This came just 3 days after the 1-year anniversary of Panda,
an unprecedented lifespan for a named update.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Google Confirms Panda 3.3 Update</span> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Confirmed: Google Panda 3.3</span> (SER)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>February
40-Pack (2) - February 27, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
published a second set of "search quality highlights" at the end of
the month, claiming more than 40 changes in February. Notable changes included
multiple image-search updates, multiple freshness updates (including phasing
out 2 old bits of the algorithm), and a Panda update.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Search quality highlights: 40 changes for February</span>
(Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Venice -
February 27, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">As part
of their monthly update, Google mentioned code-name "Venice". This
local update appeared to more aggressively localize organic results and more
tightly integrate local search data. The exact roll-out date was unclear.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Understand and Rock the Google Venice Update</span> (SEOmoz)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Google Venice Update – New Ranking Opportunities for Local
SEO</span> (Catalyst eMarketing)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>February
17-Pack - February 3, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
released another round of "search quality highlights" (17 in all).
Many related to speed, freshness, and spell-checking, but one major
announcement was tighter integration of Panda into the main search index.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">17
search quality highlights: January</span></u> (Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Google’s
January Search Update: Panda In The Pipelines, Fresher Results, Date Detection
& More</span></u> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Ads Above
The Fold - January 19, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
updated their page layout algorithms to devalue sites with too much ad-space
above the "fold". It was previously suspected that a similar factor
was in play in Panda. The update had no official name, although it was
referenced as "Top Heavy" by some SEOs.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Page
layout algorithm improvement</span></u> (Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><span style="color: blue;">Pages With Too Many Ads “Above The Fold” Now Penalized By
Google’s “Page Layout” Algorithm</span> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Panda 3.2
- January 18, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
confirmed a Panda data update, although suggested that the algorithm hadn't
changed. It was unclear how this fit into the "Panda Flux" scheme of
more frequent data updates.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Confirmed:
Google Panda 3.2 Update</span></u> (SEW)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Google
Panda 3.2 Update Confirmed</span></u> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>Search +
Your World - January 10, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
announced a radical shift in personalization - aggressively pushing Google+
social data and user profiles into SERPs. Google also added a new,
prominent toggle button to shut off personalization.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Search,
plus Your World</span></u> (Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Real-Life
Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy</span></u> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><b>January
30-Pack - January 5, 2012</b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;">Google
announced 30 changes over the previous month, including image search
landing-page quality detection, more relevant site-links, more rich snippets,
and related-query improvements. The line between an "algo update" and
a "feature" got a bit more blurred.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">30
search quality highlights - with codenames!</span></u> (Google)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; text-align: justify;">
<span style="font-size: small;"><u><span style="color: blue;">Google
Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates</span></u> (SEL)</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">To Be Contin<span style="font-size: small;">ued...</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">Resource http://www.seomoz.org/google-algorithm-change</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">
<br /></div>
</div>
Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com4tag:blogger.com,1999:blog-2505476272237542583.post-38168531804092715572011-08-11T04:52:00.000-07:002011-08-11T04:52:43.422-07:00Changing Face of Facebook….<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Jg5dCBItd8XBUAWyGJkZr7bQq9_Z2mSNqGElmww1bgfHQOtk77otGMoeiwcdaoM98WTFnkqxoWfpXdG_Z5QojkdSKpwflJb5dhSXD2_3D-61vz0w3xG9M8eZJd8ZiiNl2TybT0fT8cc/s1600/facebook.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Jg5dCBItd8XBUAWyGJkZr7bQq9_Z2mSNqGElmww1bgfHQOtk77otGMoeiwcdaoM98WTFnkqxoWfpXdG_Z5QojkdSKpwflJb5dhSXD2_3D-61vz0w3xG9M8eZJd8ZiiNl2TybT0fT8cc/s200/facebook.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Facebook and the Changing Face</i></b></td></tr>
</tbody></table><br />
<div class="MsoNormal" style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">As we know that Facebook has acquired the half of share among all social media sites in the world of Social Media. Now people have become addicted to it, meanwhile why not so? It’s the main Social media sites having enormous global audiences. I think internet savvy must login in facebook at least one time in a day. They love to share they wish, uploads photos, videos and many more.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">Well through this post I would like to share my personal experience about facebook which I have been seeing for last 2 years. Facebook is changing gradually; lots of changes have been introduced in last two years. Now a day’s facebook has lots of updates. Its face is changing regularly; it has divided in slices for user convenient few months ago.<span> </span>The left navigational (chat section) has changes and now it again divided in two parts. Well now the upper part of the right navigational area is for quick status updates and the lower part is for chatting buddy with smooth scrolling buttons.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">Now I think it is better than previous one. Now its smooth and scrolling icon added the thrilling experience to work with. Whether it is scrolling wall, updates or the scrolling chat section all are fantastic.</span><span style="font-family: "Trebuchet MS";"> <o:p></o:p></span></div></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com1tag:blogger.com,1999:blog-2505476272237542583.post-15258295760138392702011-08-11T04:11:00.000-07:002011-08-11T04:12:23.291-07:00The Gravity of Google (+1) in Social Media<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"></div><div class="separator" style="clear: both; text-align: center;"></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA5BBBt1QIQ6JTBV1Rlyhip0s4AFpY_yV_GnEArg8Ie1C-CkoOjBD1PohyphenhyphenXTkwCF517YWYtqRpOXw85FyksR_E3DYK4niMtq4mV3e7y90pxgsGqWWiG-dTgNXInDp_vlg2yGwBnSw3HFM/s1600/google%252B.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA5BBBt1QIQ6JTBV1Rlyhip0s4AFpY_yV_GnEArg8Ie1C-CkoOjBD1PohyphenhyphenXTkwCF517YWYtqRpOXw85FyksR_E3DYK4niMtq4mV3e7y90pxgsGqWWiG-dTgNXInDp_vlg2yGwBnSw3HFM/s1600/google%252B.jpg" /></a><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"></span><br />
<div style="text-align: justify;"><span style="font-family: 'Trebuchet MS'; font-size: 10pt;">Since <b>Google +1</b> continues to accelerate gradually, there's a big question to be answered: </span></div><br />
<div style="text-align: justify;"><span style="font-family: 'Trebuchet MS'; font-size: 10pt;">Is this skyrocketing or a crash down toward earth that we're witnessing? It's not surprising that +1 has taken some time to get results, especially ones that are highly visible on the search engines.<o:p></o:p></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: 13px;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: 13px;">As with many social web elements, +1s gain more power the more any user sees their friends +1ing. But will it be enough?</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: 13px;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: 13px;">For Google, the +1 mechanism isn't a small deal. Beyond being the equivalent of a "like," which will be an important part of the Google+ social network, Google is relying on +1 to provide social search features.</span></div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS'; font-size: 10pt;">If +1 doesn't succeed, Bing, Yahoo, Blekko, and anyone else who can establish partnerships with Facebook – the established social medium – will get a leg up on social search, a vital part of how information will be found in the coming years.</span></div></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com0tag:blogger.com,1999:blog-2505476272237542583.post-81449233366163838852011-06-28T02:59:00.000-07:002011-06-28T03:08:45.169-07:00Latest Google Page Rank Update June 2011...<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: x-small;"></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWo8Gm68wgE1zED7T1WwYgbE3mK9ONmeDdFfzeX6gLEJSdeJ2gOqRIzExdac5K4Lf_9bYq8xWGG3g42Oxmil00YEvYQrSgShGfP_nbG2MvkpYvkhrM02XMWTYVOhh-Fr8y1SrCxmQalYM/s1600/page-rank-update.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWo8Gm68wgE1zED7T1WwYgbE3mK9ONmeDdFfzeX6gLEJSdeJ2gOqRIzExdac5K4Lf_9bYq8xWGG3g42Oxmil00YEvYQrSgShGfP_nbG2MvkpYvkhrM02XMWTYVOhh-Fr8y1SrCxmQalYM/s200/page-rank-update.jpg" width="180" /></a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: x-small;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">Google Page Rank updated. As many of you know this news update from the desk of Google. Well it was the second update after January this year. Various sites got its PR or various lost too. But I think there is more good news than bad one in this update of PageRank. I thrilled to know that my 70-80 percent websites get benefited from this recent update.<o:p></o:p></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: x-small;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;"><br />
</span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: x-small;"> <div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">As soon as I heard about this through search engine news site, thought we should share my experience of recent Page Rank update with the webmasters. Then I decided to write something about this.<o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">But whenever there is a Google PageRank update in the toolbar, I feel compelled to report it to the world community about this. Whenever there is a PageRank update, SEOs and Webmasters spend a lot of time and force discussing over it. So, we shouldn’t ponder over this update as it the Richter Scale of Google for measuring the quality of the websites.<o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">The last one was about 6 months ago, and this comes about a month since Google's Matt Cutts said a PageRank update is coming soon.<o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10.0pt;">So maybe Google will start updating the PageRank values twice a year instead of quarterly and earlier, monthly. </span><span style="font-family: "Trebuchet MS";"><o:p></o:p></span></div></span></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com1tag:blogger.com,1999:blog-2505476272237542583.post-6165462729894800512011-03-04T02:33:00.000-08:002011-03-04T02:36:19.054-08:00How to improve Internal Link Structure of a website?<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-size: small;"><m:smallfrac m:val="off"> <m:dispdef> <m:lmargin m:val="0"> <m:rmargin m:val="0"> <m:defjc m:val="centerGroup"> <m:wrapindent m:val="1440"> <m:intlim m:val="subSup"> <m:narylim m:val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></span><br />
<div style="text-align: justify;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS","sans-serif";">Improving or editing your internal link structure may sure help to get higher rankings for your home page as well as other pages of your website. Here you can find some useful tips that can help you to improve the rankings of your website:</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">1. Accessibility:</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> Always make sure that all important web pages of your site are easily accessible from home page and not away more than two clicks from your home page. Search engine spiders also prefer pages to visit or index which are just few clicks away from home page.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">2. Relevancy:</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> Relevancy is also so important to get higher rank in search results so always link to the pages for which you want to have higher rankings from all pages of your website that are relevant to that page. It will be better idea to get related links to a web page is to link from your own website.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">3. Keywords In Anchor Text:</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> Make sure that you have added your targeted keywords in the anchor text of your internal links to pages for which you want to have higher rankings on major search engines and also remember to you use keywords that are highly relevant and targeted.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">4. Add No-follow Attribute:</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> Add no-follow attribute to all links that are not so important for purpose of search engine rankings. For example, web pages that includes terms and conditions, privacy policy etc. of your website are not have much importance for ranking so its better to add a no-follow attribute to them as these pages have not any need to be listed in search engines.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS","sans-serif";">It will be better to have fewer links on a page as it increases the importance of a single link to the other on your site. You can also remove all unnecessary links from your page if possible.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">5. Use Robots Meta Tag:</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> Using robots.txt file or the robots meta tag can also help to improve ranking as it help to exclude duplicate or irrelevant pages from indexing. If search engines don't crawl your pages which are not so important then there will be great possibility that they can take a closer look to the pages for which you want to be ranked well on major search engines.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">6. Check For Errors:</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> It is also so important that your all internal links should be error free so always check your website that it doesn't contain any errors like 404 not found errors etc. and if found then immediate correct them or redirect these links to the most appropriate pages. You can use online web tools like Xenu to check errors in internal links of your website.</span></span></div><div style="text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS","sans-serif";">After optimizing the link structure of your website, you can start link building campaigns to get more and more quality links for your website that will help to get higher rank to your site. </span></span></div><div style="text-align: justify;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS","sans-serif";"><br />
If you have a well optimized internal and external link structure, then it will be hard to any other website to beat your site in terms of ranking.</span></span></div></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com0tag:blogger.com,1999:blog-2505476272237542583.post-52700148072348335502011-02-02T00:39:00.000-08:002011-02-02T03:07:56.304-08:0010 Reasons Commenting is Good For Bloggers<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-size: small;"><m:smallfrac m:val="off"> <m:dispdef> <m:lmargin m:val="0"> <m:rmargin m:val="0"> <m:defjc m:val="centerGroup"> <m:wrapindent m:val="1440"> <m:intlim m:val="subSup"> <m:narylim m:val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></span><br />
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</style> <![endif]--> <div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS","sans-serif";">I don’t think we comment enough and I put that down to bloggers not realising the benefits. Here are the benefits as I see them, let me know if I miss any:</span></span></div><ol start="1" type="1"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">It’s the right thing to do</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – people complain about not enough comments on their own blog but don’t take enough time to comment on others. We all like some attention or an occasional pat on the head for a job well done. Treat others as you would like to be treated yourself! </span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Make friends and influence people</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – Blogging is partly a networking activity. People are more likely to link to you (or more) if they have heard of you. Get yourself out there, make friends.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Clicks</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – People click your link to see what other interesting stuff you write about. Obvious but true.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Develop a Bloggers Eye</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – Find the point of interest in a story. By commenting you are training your brain to think of something interesting.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Create Commentable Content</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – By observing which posts you commented on and which you did not (or couldn’t no matter how hard you tried!) you develop an awareness of what works to attract comments.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Comments = Ideas</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – You managed to comment. Could your comment be expanded into a post …?</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">You never know who is reading</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – It amazes me who reads my comments on obscure blogs that I thought only myself and a handful of others read. My comments on one blog lead to a consulting gig. You never know unless you try.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">What you give you get more of</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – I strongly believe what you put out comes back to you. You will get more comments yourself. Try it.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Keep Match Fit</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – Exercise your writing muscles, the more your practice the more you improve. Comments should be short, fast, to the point and make an impact. They are excellent tests of your writing skill.</span></span></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><b><span style="font-family: "Trebuchet MS","sans-serif";">Comment on Fresh Blogs For Fresh Perspectives</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> – If you are always among the same crowd you will find inevitably the same thoughts being reflected back over and over. Break out! I advise people to comment on new blogs every day. By not commenting on the same old blogs, or especially setting a goal to comment on more blogs than the day before, you will be forced to leave your blog-reading comfort zone and visit new blogs. This exposes you to new ideas, different ways of looking at things, and hopefully a way out of the echo chamber.</span></span></li>
</ol><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS","sans-serif";">Blogging is not just about saying your piece; it is also about going out and joining the <b>conversation</b> where it is happening. It’s about reaching out to people and exposing yourself (steady!) to new ideas. Some giving as well as all this taking back we focus on. </span></span></div></m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com0tag:blogger.com,1999:blog-2505476272237542583.post-55646574979026999302010-12-30T03:36:00.000-08:002010-12-30T03:36:00.754-08:00Comprehensive A to Z Guide to Getting Website Traffic<div style="text-align: justify;"><link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><style>
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</style><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Many of us think that having a good website is all you need to get tons of visitors. This is wrong answer! Getting traffic to your site takes hard work and diligence and is not accomplished overnight. Think about it this way - how are people supposed to know where to find your site if you don't tell them? You must <b>promote</b> it. So if you’re ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!</span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><style>
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<div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p>A) Keyword Research <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Before you do anything else, use a keyword research tool and do an extensive job researching the right keyphrases to use for your site. What keyphrases are your direct competitors using? Are there any keyphrases that create a potential for market entry? Are there any that you can put a spin on and create a whole new niche with? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">B) Domain Name <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> If you want to brand your company name, then choose a domain name that reflects it. If your company is Kawunga, then get www.kawunga.com. If it’s taken, then get www.kawungawidgets.com. No dashes, and no more than two words in the domain if appropriate. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">C) Avoid the Sandbox <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Buy your domain name early, as soon as you have chosen your key phrases and your company name. Get it hosted right away and put up a quick one page site saying a little about who you are, what you sell, and that there will be more to come soon. Make sure it gets crawled by Google and Yahoo (either submits it or link to it from another site). <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">D) Create Unique Content <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Create original content for your site. This will give the spiders something to chew on. It will also give you more opportunities to been seen in the search engine results for a wide variety of key phrases. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">E) Site Design <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Use the “Keep It Simple” principle. Employ an external CSS file, clean up any Java Scripts by referring to them off the page in an external file, don’t use frames, use flash the way you would an image, and no matter what, do not create a flash site. Do not offer a busy site with lots of bells and whistles to your visitors. Keep things nice and simple. Make it easy for them to find what they are looking for and they’ll have no reason to look anywhere else. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">F) Page Size <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Keep your page size less as much as possible. The less kilobyte your page uses, the better - especially for the home page. Optimize your images and make sure the page loads quickly. Most people and businesses in the Western world may have high speed, but cell phones and other countries might not. If your site loads slowly, you may have already lost your visitor before they’ve even had a chance to browse around. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">G) Usability <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Make sure that your site follows good usability rules. Remember that people spend more time on other sites, so don’t violate design conventions. Don’t use PDF files for online reading. Change the colors for visited links, and use good headers. Look up usability for more tips and tricks, it will be worth your while. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">H) On Site Optimization <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Use the key phrase you have chosen in your title (most important), your headers (when appropriate), and within the text. Make sure that your page/content is about your key phrase. If you are selling widgets, than write about widgets. Don’t just stick the word widgets into the text. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">I) Globals <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Globals are the links that remain the same on every page. They are the reference for new visitors to keep them from getting lost. Sometimes they are on the left of the page, sometimes they consist of tabs at the top. Often they are in the footer of the page as well. Make sure that you have an old style text version of your globals on every page. I usually create tabs at the top, and put the text versions in the footer at the bottom of the page. Find out what works best for you. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">J) Headers <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Use bold headers. On the Internet, people scan they don’t read. So initially, all they will see are the headers. If your headers don’t address their concerns, they won’t stick around long enough to read your content. Use appropriate key phrases wherever you can. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">K) Site Map <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Build a site map with a link to each of your pages. Keep it up to date. This will allow the spiders to get to every page. Put a text link to the site map on the main pages. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">L) Content <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Add a page every 2-3 days: 200-500 words. Create original content, don’t copy others. The more original and useful it is, the more people will read it, link to it, and most importantly of all - like it enough to keep coming back for more and in this way you may create a unique identity on the world wide web.<o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">M) White Hat Only <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Stay away from black hat optimizing techniques. Black hat optimization consists of using any method to get higher rankings that the search engines would disapprove of, such as keyword stuffing, doorway pages, invisible text, cloaking and more. Stick to white hat methods for long-term success. People who use black hat optimization are usually there for the short-term, such as in porn, gambling, and Viagra markets (just look at your email spam for more black hat markets). These black hat industry sites are usually around just long enough to make a quick buck. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">N) Competition Analysis <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Who is linking to your competition? Use Yahoo’s “link:” service to see the back links of your competition. For example, type in “link:http://www.yourdomain.com” into Yahoo search without the quotes). Try to get links from the same sites as your direct competitors. Better yet, see if you can replace them! <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">O) Submit <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Submit to five groups of directories: <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> 1. Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or Yahoo.ca, etc… if you can). <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> 2. Find directories in your field and get into them. Pay if you must, but only if the price is reasonable. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> 3. Local directories that relate to your country or region. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> 4. Any other directories that would be appropriate. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> 5. If you are targeting the local market, make sure that you are in the Yellow Pages and Superpages (because search engines use these listings to power local searches) <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">P) Blog <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Start a blog about your industry and write a new entry at least once a week. Allow your visitors to comment or, better yet, write their own entries. This will create even more content on your site and will keep people coming back regularly to see what is new. Keep your blog up-to-date with unique and regular posting. Wherever possible promote your blog through social media.<o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Q) Links from Other Sites <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Simply submit your website to appropriate sites, asking that they link to your site as a reference because it will benefit their visitors. Don’t spend too much time on this, if your content is good and original, they will find you and link to you naturally. Remember that Linking is Queen (http://www.mysite.com/promotion/0409.html#feature). Stay away from bad linking partners, links farms, link scams, and any other unnatural links. They may not necessarily hurt you, but Google tracks when you get a link, how long you have had a link, who links to the site that links to you, where you live, what you had for breakfast, and more (not really… but kind of). <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">R) Statistics <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Make sure your server has a good statistics program. Use it! If you don’t have access to a good program, then pay for one. Without the knowledge of who is coming to your site, from where, and how often, you will be missing out on some essential tools to improve your site. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">S) Pay-Per-Click (PPC) <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Sign up for Google AdWords and Yahoo Search Marketing. Spend money getting people to your site. Use it for branding too. This will create a steady flow of visitors to your site, and will make your site more accessible to your potential clients. You don’t have to be #1, you don’t even have to be #5… just make sure you are on the first page of search results for most of your keyphrases, when the cost is right. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">T) Look Ahead <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Stay informed of what is coming up in your market. If a new product will be out next season, write about it now. Take advantage of being a first mover. The search engines, and linkers, will reward you. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">U) Write Articles <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Write an article once every week and get it published in as many online publications as you can (with a link back to your site). Include the article on your site. Not only will this create many links to your site, but it will also get people to click to your site, and most importantly you will become an expert in the eyes of your visitors. They may even begin looking for your site by querying your name! </span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">V) Study Your Traffic Vigilantly<o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> After 30 to 90 days you will have enough results to analyze in your statistics program. Go over them with a fine tooth comb. Get the answers to these questions: <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- Which search engines do they use? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- What queries do they type in? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- Where are your visitors coming from? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- What pages on your site do they visit the most? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- What are the entry pages on your site? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- What are the exit pages? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- What path do they follow when they browse your site? <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Use this information to tweak your site. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- Use the most popular page to encourage the visitors to make you money. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- Adjust the paths they use to send them where you want them. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">- Figure out why they leave from the exit pages. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Also, see what search terms people use to find you, and fine tune your keyphrases. If you targeted “green widgets”, but your visitors are finding you with the query “green leather widgets”, then start creating content about “leather widgets”! </span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">W) Verify Your Submissions <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> After 3-4 months, check that you got into Dmoz.org and all of the other directories that you submitted to. If you have not been included, then submit again, or better yet, write a polite email to the editor and ask why. Also, find any new directories that would be worthy of your submittal time and submit to them. </span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">X) RSS Feeds <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> RSS (Real Simple Syndication or Rich Site Summary) is becoming a powerful tool for Internet marketers. You can quickly and easily add fresh content to your website. Article feeds are updated frequently, so you can give your visitors (and the search engines) what they want - fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, and many more! <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Y) Press Releases <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> A press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines) which are used to make announcements that are newsworthy. Create press releases announcing publication of any new articles or new company information or products. If it is interesting enough, a journalist may pick it up and write an article about it. Before you know it, your website address may get published in the NY Times. </span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><br />
</div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Z) Keep Your Content Fresh <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify; text-indent: -9pt;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Remember to write a new page every 2-3 days. I only mentioned it briefly, but it is probably the most important point in this article. Keep writing! Without fresh content, your site will gradually drop in the search engine results. To stay on top, your content has to be the most up-to-date, freshest, and most interesting and original content in your field. <o:p></o:p></span></div><div style="margin-left: 9pt; text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Follow these 26 simple steps and I assure you that within one year you will call your site a success. You will bring in a massive amount of traffic from within your industry and watch as your business grows! Well this is the least but not the last.<o:p></o:p></span></div><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span><br />
<div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span> <span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com0tag:blogger.com,1999:blog-2505476272237542583.post-91298386588744334512010-12-28T23:40:00.000-08:002010-12-28T23:44:20.438-08:00Top 10 Black Hat SEO Techniques<div style="text-align: justify;"><link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><style>
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</style> </div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgObwO_PJyv4fePbbn7jw44znnIQqOj7jLf3ZvYELPps8MCyQnYU7-hsc869U_kHJGHPmPvyGhWn6ikdofioE3UVoU_DtSBBs0VuxzDgWOjdj194xsSKnBxyNUH_SSiI7VHLKVCK2OIS20/s1600/black-hat-seo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgObwO_PJyv4fePbbn7jw44znnIQqOj7jLf3ZvYELPps8MCyQnYU7-hsc869U_kHJGHPmPvyGhWn6ikdofioE3UVoU_DtSBBs0VuxzDgWOjdj194xsSKnBxyNUH_SSiI7VHLKVCK2OIS20/s1600/black-hat-seo.jpg" /></a></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Black Hat SEO techniques are methods webmasters use to get a leg up on the competition in the search engines ranking. Whether they are fair or unfair, legitimate or illegitimate is not up for debate here. This is a list and explanation of top ten black hat SEO techniques.</span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">1. Link Spamming</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
King of black hat techniques, link spamming is just a way getting links to the websites of your choice through the use of automated software which accesses unprotected blogs through anonymous web proxies and leaves links in their comments. Long, frequently updated lists of proxy IP addresses are necessary, as well as decent comment generation software. Blog software developers have fought back, however, such as the the development of the Askimet comment filter for Wordpress. </span></div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">2. Splogs</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
Close cousins to scraping and spinning, splogs are simply blogs with worthless, automatically generated content. Many splogs read RSS feeds and create blog posts for themselves from them. Splogs are the framework into which scraped and spun content is laid out to create made-for-Adsense (MFA) sites. Also, splogs can be used to get other sites indexed or their Pagerank increased, by including links to them. A large percentage (some say 20% or higher) of the blogs on the web are actually splogs.</span></div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> </span></div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">3. Scraping and Spinning</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
Scraping and its cousin spinning are a black hat technique that uses software to spider websites, grab the content, mix it up a bit, paraphrase, randomize, and generate “new” content from it. Often it will contain links to sites the marketer is trying to promote. Or, it will contain Adsense or other ads which are used to monetize the content. Spinning content into duplicate-content-penalty-avoiding text is the holy grail of black hat techniques. Programmers who come up with methods for doing this on-the-fly have created true money machines for themselves. Here’s an excellent scraping and spinning story. </span></div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">4.302 Redirect Hijacking</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
This technique is a really nasty black hat trick where the evil webmaster creates a web page on a high-page-rank domain with a 302 redirect to the page he is trying to hijack. Googlebot (or another search engine spider) follows the redirect to the second page and indexes it, but on the SERP, the URL of the indexed page will be that of the page with the redirect. In other words, the evil black hat webmaster will own the SERP, and the page with the content will be de-indexed. A truly evil hijacker builds cloaking into the redirect so human visitors to the page will go to his “money page”, while search engine spiders will still see the 302 redirect. </span></div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify; text-indent: -27pt;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> 5. XSS Injection</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
Cross-Site Scripting (XSS) is a technique used to take advantage of certain pages with a special security flaw. They accept input from the HTTP GET QUERY_STRING environment variable (the text after the “?” in a URL) and display it on the page. Therefore, it is possible to construct a URL to one of these pages which will be displayed as a link to the site you specify, with the text you specify as the link text. The constructed URL can be set up as a link somewhere that a search engine spider will follow, getting the XSS-generated page indexed. <o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">6. Web Page Cloaking</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
This technique goes hand-in-hand with the doorway pages technique. The idea behind cloaking is to show a doorway page to search engine spiders but the “money page” to human visitors. Both pages are accessed using the same URL. Software is used to identify the search engine spiders and serve the doorway page to them. There is a dual purpose to web page cloaking: competitors are kept from scraping the content of the optimized doorways, and human visitors are kept from seeing the ugly doorway pages (the redirect is unnecessary in a properly executed cloaking solution). I may be a little biased about web page cloaking because I am the author of KloakIt, a cloaking software application. </span></div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">7. Doorway pages</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
Doorway pages are web pages created solely for the purpose of being spidered by search engines and included in the search engine results pages (SERPs). They are usually optimized for placement in the SERPs by being stuffed with keywords and created in bulk. Often, you will see that the pages are named after the primary keyword being targeted. Also, doorway pages will likely have a form of redirection involved sending visitors to the “money site”. The redirection can be a meta refresh tag or javascript. Most webmasters using this technique will have software which cranks out doorway pages by the thousands. <o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">8. Keyword Stuffing/Hidden Text</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
This technique involves picking a bunch of keywords for which a marketer wants a page to be optimized, and then placing them on the page in such a way that they will be read by search engine spiders, but not by human visitors. They can be located in a hidden div tag, colored so that they blend into the background, or even placed within HTML comment tags. This is truly an oldschool technique, and is not nearly as effective now as it was back in the day. <o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">9. Cyber Hoaxing</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
Hoaxing is a way of “creatively” making news. First, create a fake news website that looks real. Second, write a sensational but false news story. It helps if it is difficult to prove the veracity. Third, create multiple accounts on various social networking sites such as Digg, Stumbleupon, Del.icio.us, etc., and submit your story there. Fourth, be ready for emails and phone calls from actual big-time media outlets with questions about your story. You will generate buzz and get links to your fake news story. Eventually, when it is discovered your story is false, try to capitalize on the outrage. How to monetize the whole situation is up to the webmaster, but it is commonly done with affiliate programs. <o:p></o:p></span></div><div style="text-align: justify;"><br />
</div><div style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><b><span style="font-family: "Trebuchet MS"; font-size: 10pt;">10. Buying Links</span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
Whenever we heard about Buying Link so many questions raised in our mind and I think most vital one is...” Is buying links a black hat technique? Of course it is. When a marketer pays for a link, they are essentially “buying a vote” for the page they are promoting. That link would not exist except that it was paid for. This gives extra weight to the promoted page in the search engine algorithms. The paid-for link does not itself add extra value to visitors, so the technique must be black hat. <o:p></o:p></span></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com0tag:blogger.com,1999:blog-2505476272237542583.post-4650112377006130912010-12-28T23:12:00.000-08:002010-12-28T23:12:10.366-08:00Basic Things of the Search Engine Optimization Process<link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_editdata.mso" rel="Edit-Time-Data"></link><o:smarttagtype downloadurl="http://www.5iantlavalamp.com/" name="place" namespaceuri="urn:schemas-microsoft-com:office:smarttags"></o:smarttagtype><style>
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<div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Search engine optimization is important because it improves the volume and quality of traffic to a web site from search engines. Do you want to put your website in the high ranking? Here are some tips you have to consider: </span><link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Ckumarraj%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_editdata.mso" rel="Edit-Time-Data"></link><style>
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</style><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> </span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">1. How Google Measures Link Popularity <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Higher link popularity scores = Higher search engine ranking <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can get to the top of Google, you will raise to the top of the others search engines as well). <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Link popularity - the number of links (votes) that SE have for your site. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Here is a link for a good tool that measures the link popularity from SE’s. It shows you the link popularity from Google Yahoo and MSN and lets you to see the history report so you to figure out the rise of your site. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">2. Articles: <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Consistency is the key. It is a fact that as more and more articles are added to article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits. Making articles is a great way to build up the link popularity of your website. It gives you life-time links. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Always close your articles off with a link to your site which is relevant to the copy of the article. Hyperlink the keyword with your the URL.<o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span> </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">3. Control Your Words. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">“Not everything that counts can be counted and not everything that can be counted counts”. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">This does not apply to our situation. In the Meta Tags, you must count every word and every keyword. Use a tool like this one to count the characters from your </span><st1:place><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Meta</span></st1:place><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> tags.” <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><br />
<o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">4. Optimize the Title Tag <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Include 1-2 of your most important keyword phrases in the title tag, but don’t just list keywords.<br />
If you just list keywords, you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Your title tag should include your keyword phrases within a readable sentence to avoid this problem. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Make your title appealing to humans! <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Don’t forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Since the length of your title tag could cause some engines to crop it, we suggest place the keywords at the beginning of the tag when possible to decrease the risk of having them cut off. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Each page of your site should have its own title tag with its own keywords that relate to the page that it appears on. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">5. Optimize the </span><st1:place><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Meta</span></st1:place><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Description Tag <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Give appropriate descriptions (as some search engines display this description in the search result), make it more appropriate to your site. Put only targeted keywords in description. Do not stuff the description with more keywords. Restrict the number of words in this tag to 10 to 15 words or may be 150 to 160 character is sufficient.</span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Place the most important phrases at the start of the description, so, even if any search engine omits some part of the description, the important phrases will be displayed. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">6. Optimize the </span><st1:place><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Meta</span></st1:place><span style="font-family: "Trebuchet MS"; font-size: 10pt;"> Keywords Tag <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">The importance of Meta Tags is debated these days. So this is an optional extra. <o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">• Include only the keywords that appear in the body text, and no more than 5-7 keywords. Add alternate spelling of words (including typos) and synonyms of those keywords. </span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><a href="http://whiskybeach.com/blog/archives/category/seo-search-engine-optimization" title="This category has articles about: SEO, SEO - Search Engine Optimization, SE traffic, organic traffic, SE ranking, PR - Page Rank. Also you will benefit from reading these educational information and get the best tips and advices of how you could reach top"><b><i><span style="color: black; text-decoration: none;"></span></i></b></a> <o:p></o:p></span></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com1tag:blogger.com,1999:blog-2505476272237542583.post-3849440176116417242010-12-26T23:58:00.000-08:002010-12-28T23:58:15.491-08:00What is SEO?<div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Usually, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. </span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.<o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay. </span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;"><o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: "Trebuchet MS"; font-size: 10pt;">SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.</span><span style="font-family: Verdana; font-size: 12pt;"> </span></div><div style="text-align: justify;"><span style="font-family: Verdana;"><o:p></o:p></span></div>Kumar Rajnikanthttp://www.blogger.com/profile/09749546972840617878noreply@blogger.com0