Google AdWords Has Become Google Ads Now

It's a big change of this year from the desk of Google. After 18 glorious years of Google Adwords in the existence finally on 24 July 2018 this became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video. 

What changed

On 24 July 2018, the new Google Ads brand – including the new name and logo – was updated in the product interface, Help Centre, billing documents and more. The URL that you use to access your account changed from adwords.google.com to ads.google.com, and the Help Centre changed from support.google.com/adwords to support.google.com/google-ads.

Changes to the Google Ads branding won't impact your campaign performance, navigation or reporting.

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.

Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.


Apart from that Google also brings together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager. 

 

With this evolution, Google is excited to do even more for their partners—earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them. For more detail visit - here 

So, lets explore and work with new brands. Thanks

How to Get Ethical Traffic to Your Website?

Getting ethical traffic for the website has always been a challenging task for webmasters in the world of internet marketing. Also, there is no rocket science to get this in just few days. However, it needs proper strategy and action plan to work. Meanwhile, you should spend appropriate time to analyze your target audience first. If you have done it means half of your marathon is complete now. So, I’m listing here few important points for getting traffic and hope this will help you to win the battle.

Optimize Your Website Properly: Most of the webmasters just optimize few important pages of the site. As we know website optimization is the most important factor and it plays very significant role for search engines and also to grab the attention of the visitor. So, optimize more pages as much as you can. Always remember a well organized and optimized website will always attract more audience. You should optimize your website for audiences not only for the search engines. That means each and every section of your website like navigation; theme, header, footer & the body part should be clear, informative & easily accessible.

Content Will Always Be King: We all know content play a vital role for a website to get good amount of visitors and links. When you put the reasonable effort in creating and promoting great pieces of content, you will be able to grab the attention of audience everywhere. So, write & share the original content through blogs, articles, feeds, press releases & more places as much as you can. Create your own blog if possible and do regular post as this is the best way to promote your service or brand.

Social Share & Engagement: You should add social sharing buttons on your website. This will help you to engage more people to your site. They will reach to your social profiles and probably the can follow you. Also there are chances to ask you a question in social profiles like facebook & twitter. So, whenever you get chance to interact try to provide valuable information as much as you can. This will surely improve your brand value and doing so will earn both for you website traffic and a customer for future.

Share Your Presentations: People love to get information through PPT & slides so it is always beneficial for the webmasters. You can create & share unique presentation for your services, products and any other related information of your website to attract more visitors. Websites like Slideshare, Scribd can help you to increase both brand reputation and website’s traffic.

Share Infographics: Visual information of anything can grab more attention than any textual one. It is very common phenomena that people love to see & read the information present on infographs. So, create and share unique infographs whenever possible, this will be always beneficial to attract more visitors to your site. There are lots of Free/Paid infographics tools available and you can find easily through Google.

Create & Promote Your Videos: Video marketing has become most effective way to attract visitors now a day. You can create promotional videos and share it through various video promotion sites. However, YouTube is one of the best video sharing sites and you can use it for your brand awareness and valuable traffic. Create an appealing channel and promote your videos here. You can also run a paid campaign on YouTube.

Write Guest Posts: Guest post can bring lots of ethical traffic to your website. Ask other websites in your industry if you can write guest posts for their blogs. This is good way to build your authority and brand value in the World Wide Web.

These are the last but not the least and by following these points you can get good amount of traffic to your website. Also do not engage with any unethical techniques as that may be very harmful for your website and Google can penalize them also. Thanks for your valuable time. Your suggestions are always welcome. Please share your feedback through comment. Cheers!!

Twitter Launched New Interface with Slight Changes

Changes are the part of life and of course it is applicable to the whole industry too. With the rapid growth of technology and the necessity of people it has become important to update their services. You may lose your valuable customer if you will not update with the time and requirement of the people. You may lose the trust of the people. So, changes are always welcome.

New Interface Look

Recently, twitter one of the most popular micro blogging site, has launched its new interface with some creative changes for the web version. As you must have noticed, the new interface of web version, it has now more “whitened” look. The white boxes appear more joined, giving more space for texts.

The update also has a more prominent home bar for logged-in users. The bar allows you to tap on Home or different options to use and access it for various purposes. It follows the order starting from home, connect, discover & me in the left side of bar whereas 4 options in the right side of the bar. Here “Connect” shows who has mentioned, while “Discover” displays Twitter's trending tags.

New Tweet Box

Moreover, twitter has positioned its logo in the center of the page. The right side of the top bar features search box, Direct Messages button and Settings button. At the right most, you have the Compose button. When you will click on compose button a new tweet box appears with the background & having related features.

Earlier, designing background for twitter profile was not so easy. Designers used to face lots of trouble while customizing the design. Probably new features will help designers too to customize the theme more effectively. So, let’s explore & welcome the new interface of twitter with lovely twits. I will be waiting for your valuable feedback friends. So, please do not hesitate to share your thoughts. Good Luck..!!

Google Started Showing “Yellow Ad icon” in Search Result

From last 3-4 years Google has been updating their algorithm regularly. Although, sometimes it might be painful for webmaster but on the contrary required too. As competition increases day by day the World Wide Web is becoming more crowded so, it is required to do changes so that user can get actual and authentic information through search engines.

 
Actually now search engines are working on the ideology of general user and continuously trying to offer the best search result to them. We have seen lots of changes in the interface of search result also. From the 1^st week of Nov 2013 I observed a change in “Ad” icon for inorganic results.

Yes, Google is now showing “Yellow Ad icon” adjacent to every inorganic listing on the page in spite of using just color as they were used to do earlier. I personally welcome this change and this will certainly help users as well as web marketers to identify the result quickly. Good work Google..!!

Google Algorithm Change History - Part 2

Panda #24 — January 22, 2013

Google announced its first official update of 2013, claiming 1.2% of queries affected. This did not seem related to talk of an update around 1/17-18 (which Google did not confirm).
Google Announces 24th Panda Refresh; Not Related To January 17th (SER)
Google Panda Update Version #24; 1.2% Of Search Queries Impacted (SEL)

Panda #23 — December 21, 2012

Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a "refresh", impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22.
Confirmed: A Panda Refresh, Version #23 (SER)

Knowledge Graph Expansion — December 4, 2012

Google added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian. This update was "more than just translation" and added enhanced KG capabilities.
Get smarter answers from the Knowledge Graph from Português to Japanese to Russian (Google)
Google’s Knowledge Graph Expands To More Languages, Including Italian, French, Japanese And Russian (TechCrunch)

Panda #22 — November 21, 2012

After some mixed signals, Google confirmed the 22nd Panda update, which appears to have been data-only. This came on the heels of a larger, but unnamed update around November 19th.
Official Google Panda #22 Update: November 21 (SER)
Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted (SEL)

Panda #21 — November 5, 2012

Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries.
Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (SEL)
Official: Google Panda Refresh On November 5th (Version 21) (SER)

Page Layout #2 — October 9, 2012

Google announced an update to its original page layout algorithm change back in January, which targeted pages with too many ads above the fold. It's unclear whether this was an algorithm change or a Panda-style data refresh.
It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm (SEL)
Google Page Layout Algorithm Officially Updated (SER)

Penguin #3 — October 5, 2012

After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting "0.3% of queries". Penguin update numbering was rebooted, similar to Panda - this was the 3rd Penguin release.
Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries (SEL)
Google Released 3rd Penguin Update: Not Jarring Or Jolting (SER)

August/September 65-Pack — October 4, 2012

Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how "page quality" is calculated, and changes to how local results are determined.
Search quality highlights: 65 changes for August and September (Google)

Exact-Match Domain (EMD) Update — September 27, 2012

Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).
Google's EMD Algo Update - Early Data (SEOmoz)
The EMD Update: Google Issues “Weather Report” Of Crack Down On Low Quality Exact Match Domains (SEL)

Panda #20 — September 27, 2012

Overlapping the EMD update, a fairly major Panda update (algo + data) rolled out, officially affecting 2.4% of queries. As the 3.X series was getting odd, industry sources opted to start naming Panda updates in order (this was the 20th).
20th Google Panda Algorithm Update: Fairly Major (SER)
How Do You Know If Google Panda Or EMD Hurt Your Site? (SER)

Panda 3.9.2 (#19) — September 18, 2012

Google rolled out another Panda refresh, which appears to have been data-only. Ranking flux was moderate but not on par with a large-scale algorithm update.
Google Rolls Out Panda 3.9.2 Refresh (SER)
Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (SEL) 

Panda 3.9.1 (#18) — August 20, 2012

Google rolled out yet another Panda data update, but the impact seemed to be fairly small. Since the Panda 3.0 series ran out of numbers at 3.9, the new update was dubbed 3.9.1.
Confirmed: Google Panda 3.9.1 Update (SER)
Google Panda Refresh On August 19th: Version 3.9.1 (SEL)

7-Result SERPs — August 14, 2012

Google made a significant change to the Top 10, limiting it to 7 results for many queries. Our research showed that this change rolled out over a couple of days, finally impacting about 18% of the keywords we tracked.
SERP Crowding & Shrinkage: It's Not Your Imagination (SEOmoz)
7 Is The New 10? Google Showing Fewer Results & More From Same Domain (SEL)

DMCA Penalty — August 10, 2012

Google announced that they would start penalizing sites with repeat copyright violations, probably via DMCA takedown requests. Timing was stated as "starting next week" (8/13?).
An update to our search algorithms (Google)
The Emanuel Update: Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement (SEL)

June/July 86-Pack — August 10, 2012

After a summer hiatus, the June and July Search Quality Highlights were rolled out in one mega-post. Major updates included Panda data and algorithm refreshes, an improved rank-ordering function (?), a ranking boost for "trusted sources", and changes to site clustering.
Search quality highlights: 86 changes for June and July (Google)
Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality (SEL) 

Panda 3.9 (#17) — July 24, 2012

A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.
Official: Google Panda 3.9 Refresh (SER)

Link Warnings — July 19, 2012

In a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools. In a complete turn-around, they then announced that these new warnings may not actually represent a serious problem.
Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them (SEL)
Google Sends Out New Batch Of Unnatural Link Notifications (SER)

Panda 3.8 (#16) — June 25, 2012

Google rolled out another Panda data refresh, but this appeared to be data only (no algorithm changes) and had a much smaller impact than Panda 3.7.
Official Google Panda Update Version 3.8 On June 25th (SEL)
Google Panda 3.8 Live: June 25th & Refresh Only (SER)

Panda 3.7 (#15) — June 8, 2012

Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates (3.5, 3.6).
Confirmed: Google Panda 3.7 Update (SER)
The Bigfoot Update (AKA Dr. Pete Goes Crazy) (SEOmoz)

May 39-Pack — June 7, 2012

Google released their monthly Search Highlights, with 39 updates in May. Major changes included Penguin improvements, better link-scheme detection, changes to title/snippet rewriting, and updates to Google News.
Search quality highlights: 39 changes for May (Google)
Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More (SEL)

Penguin 1.1 (#2) — May 25, 2012

Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.
Google Releases Penguin Update 1.1 (SEL)

Knowledge Graph — May 16, 2012

In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see "knowledge panels" appear on more and more SERPs over time. Also, Danny Sullivan's favorite Trek is ST:Voyager?!
Introducing the Knowledge Graph: things, not strings (Google)
Google Launches Knowledge Graph To Provide Answers, Not Just Links (SEL)

April 52-Pack — May 4, 2012

Google published details of 52 updates in April, including changes that were tied to the "Penguin" update. Other highlights included a 15% larger "base" index, improved pagination handling, and a number of updates to sitelinks.
Search quality highlights: 52 changes for April (Google)
Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More (SEL)

Panda 3.6 (#14) — April 27, 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.
Confirmed: Panda Update 3.6 Happened On April 27th (SEL)