Social media has become an important medium through which many companies
& brand promote themselves. The most used social media site is currently
Facebook with an estimated 750 million unique monthly visitors. With so many
potential people to be reached, companies need to understand how to use resources
such as Facebook effectively. Here are some simple tools to keep in mind:
Provide General Information
Facebook’s user-friendly format is a place where people can go to learn the
basics about your company. By simply clicking on the “about” section, viewers
can learn almost everything they want to know, including when the company was
founded, where it’s located, products, contact info, a company overview and
other general information. You need to represent yourself very carefully and
with real information as much as you can?
Increase Customer Engagement
Facebook can increase your customer engagement. You can ask fun questions
simply to get people talking. like, “What was the best gift you have ever
received from you love ones?” and “Christmas carolers: awesome or annoying?” “What
makes you feel happy more?” These are the type of question can be put on the
wall and get the users attention. People love to be a part of healthy
discussion, share views on products services etc.
Giving Back
Facebook followers can also learn about new deals or services on the site.
Additionally they can learn about special offers or giveaways. Occasional
giveaways will give people an incentive to follow the page. They will feel like
they have the inside scoop on company deals and promotions.
Post Regularly
One of the greatest benefits of a Facebook page as opposed to a regular
website is that people check their Facebook pages on a daily basis. For this
reason it’s important to post regularly. Even if it’s just a fun question to
engage customers, consistency will keep your followers coming back to you. Be
careful however not to over-post. If you’re posting more than once or twice a
day people might get annoyed and stop following you. Make a good balance of it.
Post less but eye caching content to attract the visitors & followers.
