It's a big change of this year from the desk of Google. After 18 glorious years of Google Adwords in the existence finally on 24 July 2018 this became Google Ads.
The new Google Ads brand represents the full range of campaign types
available today, including Search, Display and Video.
Changes to the Google Ads branding won't impact your campaign performance, navigation or reporting.
To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.
Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.
Apart from that Google also brings together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
With this evolution, Google is excited to do even more for their
partners—earning them more money, more efficiently, wherever people are
watching videos, playing games or engaging with content, and however
advertisers are looking to work with them. For more detail visit - here
So, lets explore and work with new brands. Thanks
What changed
On 24 July 2018, the new Google Ads brand – including the new name and logo – was updated in the product interface, Help Centre, billing documents and more. The URL that you use to access your account changed from adwords.google.com to ads.google.com, and the Help Centre changed from support.google.com/adwords to support.google.com/google-ads.Changes to the Google Ads branding won't impact your campaign performance, navigation or reporting.
To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.
Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.
Apart from that Google also brings together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
So, lets explore and work with new brands. Thanks
1 comment:
What a fantastic post it is about Adwords Campaign Management platform. I also want to utilize this technique for the growth of my new website. You know I have just found out how fantastic online marketing approaches are already on the web and Adwords is one of my favorites as far as I have learned about it. Hopefully we'll get good results!
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